RESUME

Brixmor Property Group

New York, NY

Senior Vice President, Marketing, 2013 - Present

Regency Centers

Jacksonville, FL

Sr. Manager, Marketing Communications, 2006-2013

General Growth Properties

Orlando, FL

Group Marketing Manager, 2002-2006
Marketing Director, 1995-2002

Kravco Simon (King of Prussia Mall)

King of Prussia, PA

Director of Public Relations, 1995
Marketing Director, 1993-1995
Public Relations Manager, 1991-1993

Road Atlanta

Atlanta, GA

Communications Director, 1990

SunTrust

Orlando, FL

Marketing Projects Specialist, 1987-1990

Directed marketing strategy for portfolio of four regional middle market shopping malls totaling 4.6 million square feet, $885 million in sales and $2 million in marketing funds, each with a unique customized product positioning strategy and tactical plan
Crafted a two-year operational and marketing plan to increase retailer sales that secured a two-year lease extension from a 15,000-square-foot anchor tenant Old Navy
Introduced the country's first drive-through sales lane for midnight release of Harry Potter books, dominating media coverage with four out of five network television stations and increasing sales by 50% over plan
Introduced social media strategy that, in nine months, increased LinkedIn following by 38% and Twitter audience by 1,713%, double the following of peer companies with a 6-year headstart; increased social media authority from 35 to 38 while peer scores flat lined or decreased from prior levels; invited to speak as a subject matter expert by the International Council of Shopping Centers at their global deal-making conference RECon
Assisted Leasing in closing 11 leases, totaling $2.6M in ABR and $29M in total rent, in one year with integration of new market research function
Developed shopper loyalty company that generated $397,000 in sales over 15 weeks, encouraged 63% of customers to choose property over other locations, increased spending among 35% of customers and contained costs to 7% of sales
Introduced a Book Buy Back sales promotion to retain college students' holiday dollars which resulted in $96,000 in retailer sales over 4 days and $27,000 in cash sponsorships, becoming a semi-annual event
Initiated holiday gift-with-purchase sales promotion that generated $236,000 in sales over two weeks, realizing a 2,137% ROI
Reversed five-year sales slump through three-year product development of mature shopping mall utilizing market research, sales promotions, advertising and public relations
Generated over $3.8 million in print publicity for mall grand re-opening
Secured four live cut-ins on ABC's "Good Morning America" with an audience of 4.5 million households for bank-sponsored road race event
Initiated and managed multi-property sponsorship with Universal Studios Orlando to enhance a holiday campaign, securing $78,000 in donated trips, tickets and creative rights to the Grinch
Orchestrated team of four people to create 520 digital property brochures, each customized to leasing agents' specifications, improving this B2B sales tool while saving 600+ hours in design updates annually
Managed creation and launch of a responsive design website within first ten weeks of employment, generating accolades from peer companies, retailer real estate reps and retail brokers on ease of navigation and informative content
Optimized company website for mobile devices and improved search ability, increasing quarterly visits by 39% primarily among first-time users and sourcing 11 leasing deals with combined rent of $1.6 million over a three-year period
Earned National Real Estate Investment Trust (NAREIT) Gold Award for best member website based on content, ease of navigation and visuals
Managed relationship with public relations agency targeted at leasing and development support, generating $2.7 million in annual publicity or 2,250% greater than investment; publicity generated leads for two leases
Reshaped development company's employee magazine from a project-focused to employee achievement-driven with improved writing, engaging visuals and interesting features, drawing accolades from C-executives and employees
Published in GlobeSt.com, Shopping Center Business, Commercial Property Executive Online, Heartland Real Estate Business and Real Estate Business Online as ghostwriter of bylined articles for executives
Established weekly exposure to 22,000+ real estate brokers through a promotional email program, with an above-average open rate of 22%, for 50 leasing agents, bringing the company into compliance with CAN-SPAM

University of Central Florida

Orlando, Florida

Master of Business Administration

Stetson University

Deland, Florida

Bachelor of Business Administration in Marketing

Education

Anchor 1

Skills

Marketing Strategy

Communications - B2C & B2B

Special Events

Digital Marketing

Social Media

Public Relations

Content Management

Website Design & Maintenance

SEO

Advertising Design & Production

Trade Show Planning

Branding

Leasing & Development Support

Customer Retention

Sponsorship Sales

Alternative Revenue

Budget Management

Public Speaking

Team Leadership

Staff Development

Awards

#REMA, Best Real Estate Company Social Media

#REMA, Best Real Estate Company Facebook

NAREIT Gold Award, Website

International Council of Shopping Centers Maxi Award for "Public Relations"

International Council of Shopping Centers Merit Award for "Grand Opening"

International Council of Shopping Centers Merit Award for "Advertising:

International Council of Shopping Centers Merit Award for "Consumer Relations"

Florida Public Relations Association First Place in One-to-Three Color Newsletter

Better Business Bureau Best Community Service Award

General Growth Properties

Best Marketing Program

Gainesville Advertising Federation Silver Addy for "Business to Consumer"

Kristen K. Moore

Marketing/Communications

Directed marketing strategy for portfolio of four regional middle market shopping malls totaling 4.6 million square feet, $885 million in sales and $2 million in marketing funds, each with a unique customized product positioning strategy and tactical plan

Crafted a two-year operational and marketing plan to increase retailer sales that secured a two-year lease extension from a 15,000-square-foot anchor tenant Old Navy

Introduced the country's first drive-through sales lane for midnight release of Harry Potter books, dominating media coverage with four out of five network television stations and increasing sales by 50% over plan

Assisted Leasing in closing 11 leases, totaling $2.6M in ABR and $29M in total rent, in one year with integration of new market research function

Developed shopper loyalty company that generated $397,000 in sales over 15 weeks, encouraged 63% of customers to choose property over other locations, increased spending among 35% of customers and contained costs to 7% of sales

Introduced a Book Buy Back sales promotion to retain college students' holiday dollars which resulted in $96,000 in retailer sales over 4 days and $27,000 in cash sponsorships, becoming a semi-annual event

Initiated holiday gift-with-purchase sales promotion that generated $236,000 in sales over two weeks, realizing a 2,137% ROI

Reversed five-year sales slump through three-year product development of mature shopping mall utilizing market research, sales promotions, advertising and public relations

Generated over $3.8 million in print publicity for mall grand re-opening

Secured four live cut-ins on ABC's "Good Morning America" with an audience of 4.5 million households for bank-sponsored road race event

Initiated and managed multi-property sponsorship with Universal Studios Orlando to enhance a holiday campaign, securing $78,000 in donated trips, tickets and creative rights to the Grinch

Orchestrated team of four people to create 520 digital property brochures, each customized to leasing agents' specifications, improving this B2B sales tool while saving 600+ hours in design updates annually

Managed creation and launch of a responsive design website within first ten weeks of employment, generating accolades from peer companies, retailer real estate reps and retail brokers on ease of navigation and informative content

Optimized company website for mobile devices and improved search ability, increasing quarterly visits by 39% primarily among first-time users and sourcing 11 leasing deals with combined rent of $1.6 million over a three-year period

Earned National Real Estate Investment Trust (NAREIT) Gold Award for best member website based on content, ease of navigation and visuals

Managed relationship with public relations agency targeted at leasing and development support, generating $2.7 million in annual publicity or 2,250% greater than investment; publicity generated leads for two leases

Reshaped development company's employee magazine from a project-focused to employee achievement-driven with improved writing, engaging visuals and interesting features, drawing accolades from C-executives and employees

Published in GlobeSt.com, Shopping Center Business, Commercial Property Executive Online, Heartland Real Estate Business and Real Estate Business Online as ghostwriter of bylined articles for executives

Established weekly exposure to 22,000+ real estate brokers through a promotional email program, with an above-average open rate of 22%, for 50 leasing agents, bringing the company into compliance with CAN-SPAM

University of Central Florida

RESUME

Education

Skills

Awards

Employment

Professional

Highlights