Kristen K. Moore
Marketing/Communications
PROJECTS
Still Breaking Ground | Marketing Campaign
Marketing campaign to build awareness of company's on-going development capabilities following the departure of team members during economic downturn. Targeted three key customer groups with print ads, emails, direct mail, print brochure and microsite. Campaign ended early after direct mail generated enough leads.
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Harry Potter Drive-Up Lane | Sales Promotion
Sales promotion designed to secure the largest inventory allotment of highly-coveted Harry Potter book for newly opened bookstore. Introduced the country's first drive-through sales lane for midnight release. Dominated media coverage with four of the five network television stations and increased sales 50% over plan.
Print Brochure | Marketing Campaign
Print brochure for marketing campaign to build awareness of company's on-going development capabilities following the departure of team members during economic downturn. Completed all copywriting as well as campaign development and implementation.
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Employee Newsletter | Communications
Communications tool targeted at educating and inspiring employees. Served as editor, writer and publisher for the quarterly four-color magazine.
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Employee Newsletter | Communications
Communications tool targeted at educating and inspiring employees. Reinvigorated company's primary communications piece by shifting content from project-focused to employee-centered which aligned closely with the company's people-focused culture. Engaged employees as contributing writers and upgraded visual presentation. Served as editor, writer and publisher for the quarterly four-color magazine. Received written and verbal accolades from C-executives and target audience, employees.
To see PDF full-screen, click on arrows in upper right corner and select Current View.
Employee Newsletter | Communications
Communications tool targeted at educating and inspiring employees. Served as editor, writer and publisher for the quarterly four-color magazine.
To see PDF full-screen, click on arrows in upper right corner and select Current View.
Save Old Navy | Marketing Campaign
Marketing campaign and operational plan to reverse planned closure of underperforming Old Navy. Crucial to retain 15,000-square-foot anchor in order to prevent subsequent lease defaults due to occupancy drop. Crafted customized plan to drive store sales which secured a two-year lease extension.
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Website Design | Communications
Website design and launch within first 10 weeks of employment prior to company's initial public offering. Managed creation and launch of responsive design website targeted primarily at retailers for leasing purposes. Generated accolades from peer companies, retailer real estate reps and retail brokers on ease of navigation and informative content.
"We push Brixmor deals through real estate committee first because we know the supporting information on their website is always accurate and up-to-date."
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Communi-
cations
Communi-
cations
Marketing
Campaign
AMC Theatre Groundbreaking | Special Event
Visually rich special event to guarantee media coverage of movie theater groundbreaking which was typically ignored by the press. Created 30' x 30' popcorn pit where kids of all ages dug furiously for buried prizes. Despite a breaking news story, we still garnered publicity for the new movie theater as well as the shopping center's redevelopment.
